The best strategies, whether in sales, marketing, or product development, don’t just emerge from a single perspective—they result from balancing two modes of thinking: convergent and divergent. Understanding when to explore broadly and when to focus sharply is the difference between chasing trends and leading the market.

Today’s buyers expect more than product pitches—they want trusted advisors who understand their challenges. In this post, Michael Ross explores why solution selling has evolved, and how startups and growth teams can build long-term customer relationships through smarter qualification, diagnosis, and benefit-driven storytelling.