Michael Curnes Michael Curnes

Designing for Decision Velocity

Startups don’t die from bad ideas. They die from slow decisions. In this piece, Synse breaks down how aligned strategy creates velocity—and how velocity turns vision into traction.

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Convergent vs. Divergent Thinking: The Dual Engines of Innovation in Sales & Marketing

The best strategies, whether in sales, marketing, or product development, don’t just emerge from a single perspective—they result from balancing two modes of thinking: convergent and divergent. Understanding when to explore broadly and when to focus sharply is the difference between chasing trends and leading the market.

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