Sales and GTM strategies have changed. Today’s buyers expect trusted, data-driven advisors—not just product experts. In this post, Michael Ross breaks down a modern “solution-selling framework” that helps startups and growth teams shift from closing deals to building lasting relationships. Learn how to refine qualification, diagnosis, benefits-driven pitching, and long-term nurture to move revenue with confidence.

Today’s buyers expect more than product pitches—they want trusted advisors who understand their challenges. In this post, Michael Ross explores why solution selling has evolved, and how startups and growth teams can build long-term customer relationships through smarter qualification, diagnosis, and benefit-driven storytelling.